Why do search ad extensions matter quizlet?

As Ronald Reagan foretold a generation ago – it is morning again in America. Today’s booming economy, under President Donald J. Trump, stands in stark contrast to the stagnation and volatility Americans endured over the past decade.

One of our Nation’s bedrock beliefs is that America is the land of opportunity. Every street in every city, every stretch down every country road, should indeed be a zone where opportunity calls home. In pursuit of that bold ideal, Opportunity Zones were created under the 2017 Tax Cuts and Jobs Act to stimulate economic development and job creation, by incentivizing long-term investments in low-income neighborhoods.

Few initiatives in modern American history have the potential to touch the lives of so many people as powerfully as Opportunity Zones, which are home to approximately 31.3 million Americans across all 50 States, District of Columbia, and the five U.S. territories.

The more than 8,700 Opportunity Zones are urban and rural, black and white, coastal and inland, from Alaska to Florida. These economically distressed areas were designated as Opportunity Zones not by bureaucrats in Washington, but by the governors of each state and territory, who are in the best position to understand the unique challenges facing their constituents.

Opportunity Zones deliver fast-acting and long-lasting solutions by allowing current investments to qualify and structuring rewards to serve local communities for the long-term. Only investors who commit capital for five, seven, and ten years receive the tax law’s formidable financial benefits. That means new growth becomes consistent growth, and new jobs become steady jobs.

This long-term lens is critical. When investors are “here today, gone tomorrow,” residents face an uncertain future. But when residents know new businesses are “here today, here to stay,” they can plan for the growth of their communities, provide a stable future for their families, and ultimately become homeowners.

Through the White House Opportunity and Revitalization Council (“Council”), which includes representatives from 17 different Federal agencies and Federal-State partnerships working together to spark a wave of innovation in these distressed parts of our country, we have seen firsthand the current and future potential of Opportunity Zones.

We are embarking upon a landmark approach that offers an ambitious, unique, and comprehensive way to incentivize investment in underserved areas— investment that will enhance the well-being of so many fellow Americans for years to come.

Every single one of us can play a role in making Opportunity Zones a success for our nation, so please use this website to stay updated on important information and follow the work of the Council. Together, we can make that bold goal an ordinary, everyday reality, shared by the millions of American men and women who call this great land home.

Microsoft has responded to a list of concerns regarding its ongoing $68bn attempt to buy Activision Blizzard, as raised by the UK's Competition and Markets Authority (CMA), and come up with an interesting statistic.

In response to continued questions over whether Microsoft owning Call of Duty would unfairly hobble PlayStation, Microsoft claimed that every COD player on PlayStation could move over to Xbox, and Sony's playerbase would still remain "significantly larger" than its own.

Microsoft does not go into detail on its mental arithmetic here, but does note elswhere in its comments that PlayStation currently has a console install base of 150 million, compared to Xbox's install base of 63.7 million.

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That claim is part of a range of comments given to Eurogamer sister site GamesIndustry.biz in response to the CMA's latest report, which otherwise mostly repeats many of the same concerns raised by the UK regulator - and others around the world - already.

For those following the case, the CMA's latest intervention will not come as a surprise - it is the next step on the regulator's recent roadmap for how and when it will weigh in with its final ruling. This month, we were due the CMA's October "issues statement" - and it seems that this is the document to which Microsoft has now publicly responded.

The usual topics are covered - surrounding the potential for the deal to harm competitors should Microsoft gain too much of an advantage owning Activision Blizzard franchises (mainly, Call of Duty) and therefore being able to leverage their brand power to become a dominant market leader in the console market and cloud streaming.

Specifically, the CMA sees potential for the deal to harm Sony but also other streaming services such as Google (perhaps a moot point now), Amazon and Nvidia.

"Having full control over this powerful catalogue, especially in light of Microsoft's already strong position in gaming consoles, operating systems, and cloud infrastructure, could result in Microsoft harming consumers by impairing Sony's – Microsoft's closest gaming rival – ability to compete," the CMA wrote, "as well as that of other existing rivals and potential new entrants who could otherwise bring healthy competition through innovative multi-game subscriptions and cloud gaming services."

In response, Microsoft said such "unsupported theories of harm" were not enough to even warrant the CMA's current Phase 2 investigation - which was triggered on 1st September.

"The suggestion that the incumbent market leader, with clear and enduring market power, could be foreclosed by the third largest provider as a result of losing access to one title is not credible," Microsoft told GamesIndustry.biz.

"While Sony may not welcome increased competition, it has the ability to adapt and compete. Gamers will ultimately benefit from this increased competition and choice.

"Should any consumers decide to switch from a gaming platform that does not give them a choice as to how to pay for new games (PlayStation) to one that does (Xbox), then that is the sort of consumer switching behavior that the CMA should consider welfare enhancing and indeed encourage. It is not something that the CMA should be trying to prevent."

The CMA is due to notify Microsoft of its provisional findings in January 2023, at which point it can seek possible remedies to any sticking points raised. The regulator's final report - and overall ruling - will then be published no later than 1st March next year.

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Why do search ad extensions matter?

Ad extensions provide additional information and let people perform action directly from the search results. Extensions make your ad more prominent and get you more clicks and valuable user interactions, like calls.

What are the benefits of search ad extensions?

Adding more information about your business via ad extensions can make your ad more visible, leading to more clicks and higher ROI. Ad extensions can include a link to a specific page on your website, your phone number, or any other additional and useful information about your business.

What is the benefit of including ad extensions in your search ads quizlet?

Using ad extensions that make sense increases the likelihood of matching a user's moment and addressing their signals, like intent, device, interest, location, etc. As a result, your ads will be more relevant and draw higher engagement.

What is the purpose of ad extension?

What is an Ad Extension? Ad Extensions are additional pieces of information that expand your advertisement to make it more useful to users. Ad extensions typically include telephone numbers, additional links from your website, seller reviews.