Defining the target audience is the primary task every marketer has to take on to develop an effective Instagram growth strategy. Before you present yourself or your brand in any way, demonstrate your product or services, you need to know exactly who you do it for to cater to the audience, make it resonate with you and want to be a part of your community. Show
What’s their age, gender, interests? What content do they consider great? Once you answer these and determine your audience, you will need to figure out how to find it on Instagram, engage and grow it. Let’s go over all the ways you can easily find and reach the audience with Combin. Finding Audience with HashtagsHashtags have been the predominant mode of user exploration on Instagram since day one. You can tag your posts with relevant hashtags to boost the discoverability and find interesting publications of others by running a hashtag search on Instagram. Combin search module works on the same principle, user types a hashtag into the search form and receives Instagram posts tagged under it. The only difference is that with Combin you have a number of other search settings and filters, and can simultaneously target multiple hashtags.
Finding Audiences Within Specific LocationsTargeting people geographically nearby is a surefire way to attract more foot traffic and drive sales for local businesses. Combin allows performing location based targeting by one and multiple places at the same time, finding all posts tagged within the location on Instagram.
Combining Hashtags and LocationsReach niche communities and increase local awareness by targeting with hashtag + location combinations. Combin also allows combining multiple hashtags with multiple places, saving time from running the searches one by one. In order to combine relevant hashtags with locations, open the Search tab and fill in both Hashtag and Location fields and select other search parameters as described above. Targeting Accounts that Engaged with Specific UsersKeeping an eye on competitors’ business is one of the keys to success on any platform, Instagram included. Besides getting ideas for further brand development and engaging content from your Instagram account’s competitors, you can also find and attract their audience. Or any other Instagram account’s audience, including yours. Combin lets you target all — followings, followers, likers and commenters of any public or accessible Instagram account.
Targeting Accounts that Engaged with Specific PostsInstagram accounts that already engage with your content or publications of your competitors, are likely to become the foundation of your brand’s loyal audience. They are already interested and active, all you need to do is single these accounts out and reach out to them. Here’s how to find them: Open the Search tab. Select the Users search type at the top of the application window. Click the Search by field and pick either Likers or Commenters from the menu. Paste in the link to the Instagram post into the of Post field. Enable the Advanced Filters and Analysis functionality to automatically sift irrelevant users out and specify the preferable Language, Gender and Followers/Followings count of the accounts that engaged with the post. Can you target specific audience on Instagram?4. Targeting: Instagram ads uses Facebook's advertising system, which has probably the most powerful targeting ability. You can specify your target audience's location, demographics, interests, behaviors, and more. You can even target people who have bought from you or interacted with you and others like them.
What is the best target audience for Instagram?The Instagram demographic shows that younger generations tend to use the platform more than older generations. 71% of IG users are below 35 years old and only 16% are 35-44 years old. In the United States, 75% are between ages 18 and 24 years old, and 57% of US adult users are 25 and 29 years old.
|