Berapa pengguna Instagram di Indonesia 2022?

Suara.com - Riset dari DataReportal menunjukkan bahwa jumlah pengguna media sosial Indonesia mencapai 191,4 juta pada Januari 2022. Angka ini meningkat 21 juta atau 12,6 persen dari tahun 2021.

Dalam laporan bertajuk Digital 2022: Indonesia, DataReportal membeberkan bahwa angka ini setara dengan 68,9 persen dari total populasi di Indonesia. Sebagai perbandingan, jumlah penduduk di Indonesia kini mencapai 277,7 juta hingga Januari 2022.

DataReportal juga menyusun daftar media sosial paling populer di Indonesia, yang puncaknya diduduki oleh Youtube. Berikut adalah daftar media sosial paling banyak digunakan di Tanah Air:

1. Youtube
Jumlah pengguna YouTube di Indonesia mencapai 139 juta orang atau setara 50 persen dari total penduduk selama 2022.

Baca Juga: Jumlah Pengguna Internet Indonesia Bertambah 21 Juta Orang pada Paruh Pertama 2021

Iklan YouTube ini menjangkau 46,9 persen pengguna perempuan, sementara 53,1 persen sisanya adalah pengguna laki-laki.

2. Facebook
Riset mengatakan kalau jumlah pengguna Facebook di Indonesia mencapai 129,9 juta pada awal 2022. Angka ini didapatkan dari sumber jangkauan iklan Facebook ke pengguna Indonesia. Dengan demikian, persentase pengguna Facebook di Indonesia setara dengan 46,8 persen dari total jumlah penduduk pada awal 2022.

Riset juga mencatat jangkauan iklan Facebook ke pengguna yang dibagi berdasarkan gender. Disebutkan kalau iklan Facebook menjangkau 44 persen pengguna perempuan, sementara 56 persen sisanya adalah pengguna laki-laki.

3. Instagram
Jumlah pengguna Instagram di Indonesia mencapai 99,15 juta orang atau setara 35,7 persen dari total populasi. Dari jangkauan iklan Instagram, ada 52,3 persen audiens adalah pengguna perempuan, sementara 47,7 persen sisanya adalah laki-laki.

4. TikTok
Dari data periklanan ByteDance, jumlah pengguna TikTok di Indonesia mencapai 92,07 juta pada tahun 2022. Namun perlu diketahui kalau angka itu adalah pengguna yang berusia 18 tahun ke atas.

Baca Juga: Jumlah Pengguna Internet Indonesia Capai 204,7 Juta di Tahun 2022

Iklan ByteDance, perusahaan induk TikTok, sebenarnya bisa menjangkau ke pengguna yang berusia minimal 13 tahun. Namun tools tersebut hanya menampilkan data audiens untuk pengguna 18 tahun ke atas.

  • Internet
  • Demographics & Use

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According to information from NapoleonCat, the highest share of Instagram users in Indonesia, 38.3 percent, were between the ages of 18 and 24 years as of August 2022. As of this date, there were approximately 103.95 million Instagram users in Indonesia, of which 51.7 percent were female and 48.3 percent male.

Share of Instagram users in Indonesia as of August 2022, by age group

Age in yearsShare of Instagram users
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Berapa pengguna Instagram di Indonesia 2022?

Release date

September 2022

More information

Survey time period

August 2022

Supplementary notes

Source does not provide a release date. Date reflected here is the date of access.

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Statistics on " Internet usage in Indonesia "

The most important statistics

  • Number of internet users APAC 2021, by country
  • Distribution of internet users in Asia 2022, by country
  • Internet users in Indonesia 2010-2025
  • Freedom House Index: internet freedom in selected countries 2022
  • Indonesia: number of fixed broadband subscriptions 2000-2020
  • Mobile internet users in Indonesia 2010-2025
  • Daily time spent using online media in Indonesia 2020 by activity

The most important statistics

  • Active social media user penetration APAC 2022, by country
  • Indonesia: social network penetration Q3 2021
  • Social media users in Indonesia 2017-2025
  • Share of Facebook users Indonesia 2022, by age group
  • Share of Facebook Messenger users Indonesia 2022, by age group
  • Share of Instagram users Indonesia 2022, by age group
  • Share of LinkedIn users Indonesia 2022, by age group

The most important statistics

  • Total retail e-commerce revenue in Indonesia 2017-2025
  • Online retail users in Indonesia 2017-2025
  • Digital buyer penetration in Indonesia 2017-2025
  • Biggest e-commerce websites in Indonesia in 2022, based on monthly traffic
  • Number of online transactions in Indonesia 2011-2020
  • Online transaction value in Indonesia 2011-2020

The most important statistics

  • Share of online gamers Indonesia 2022
  • Awareness of MOBA games among people Indonesia 2020, by game title
  • Most played MOBA games among people Indonesia 2020, by game title
  • Time gamers spent playing video games each week Indonesia 2021
  • Time gamers spent playing video games consecutively in Indonesia 2021

Statistics on Internet usage in Indonesia

Overview

7

  • Basic Statistic Number of internet users APAC 2021, by country
  • Basic Statistic Distribution of internet users in Asia 2022, by country
  • Premium Statistic Internet users in Indonesia 2010-2025
  • Basic Statistic Freedom House Index: internet freedom in selected countries 2022
  • Premium Statistic Indonesia: number of fixed broadband subscriptions 2000-2020
  • Premium Statistic Mobile internet users in Indonesia 2010-2025
  • Premium Statistic Daily time spent using online media in Indonesia 2020 by activity

Social media

7

  • Premium Statistic Active social media user penetration APAC 2022, by country
  • Premium Statistic Indonesia: social network penetration Q3 2021
  • Premium Statistic Social media users in Indonesia 2017-2025
  • Premium Statistic Share of Facebook users Indonesia 2022, by age group
  • Premium Statistic Share of Facebook Messenger users Indonesia 2022, by age group
  • Premium Statistic Share of Instagram users Indonesia 2022, by age group
  • Premium Statistic Share of LinkedIn users Indonesia 2022, by age group

E-commerce

6

  • Premium Statistic Total retail e-commerce revenue in Indonesia 2017-2025
  • Premium Statistic Online retail users in Indonesia 2017-2025
  • Premium Statistic Digital buyer penetration in Indonesia 2017-2025
  • Premium Statistic Biggest e-commerce websites in Indonesia in 2022, based on monthly traffic
  • Premium Statistic Number of online transactions in Indonesia 2011-2020
  • Premium Statistic Online transaction value in Indonesia 2011-2020

Streaming

4

  • Premium Statistic Weekly time spent on online chat or video conference Indonesia 2020
  • Premium Statistic Weekly time spent on online learning Indonesia 2020
  • Premium Statistic Average time spent binge-watching online series in one sitting Indonesia 2020
  • Premium Statistic Weekly online video consumption Indonesia 2020, by type of content

Online gaming

5

  • Premium Statistic Share of online gamers Indonesia 2022
  • Premium Statistic Awareness of MOBA games among people Indonesia 2020, by game title
  • Premium Statistic Most played MOBA games among people Indonesia 2020, by game title
  • Premium Statistic Time gamers spent playing video games each week Indonesia 2021
  • Premium Statistic Time gamers spent playing video games consecutively in Indonesia 2021

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  • Premium Statistic Share of male Instagram users Philippines 2022, by age
  • Premium Statistic Share of female Instagram users Indonesia 2022, by age
  • Premium Statistic Share of male Instagram users Indonesia 2022, by age
  • Premium Statistic Share of female Instagram users Malaysia 2022 by age
  • Premium Statistic Share of Instagram users Indonesia 2022, by gender
  • Premium Statistic Share of male Instagram users Malaysia 2022 by age
  • Premium Statistic Share of male Facebook users Philippines 2022, by age
  • Premium Statistic Share of female Facebook users Malaysia 2022 by age
  • Premium Statistic Share of Facebook Messenger users Singapore 2022 by gender
  • Premium Statistic Share of female Facebook users Philippines 2022, by age
  • Premium Statistic Share of Facebook users Indonesia 2022, by gender
  • Premium Statistic Share of male Facebook Messenger users Singapore 2022 by age
  • Premium Statistic Share of male Facebook users Indonesia 2022, by age group
  • Premium Statistic Share of female Facebook Messenger users Singapore 2022 by age
  • Premium Statistic Share of female Facebook users Indonesia 2022, by age group
  • Premium Statistic Naver Real Estate app Android user distribution South Korea 2020
  • Premium Statistic Usage rate of nail services in Japan 2016-2022, by gender
  • Premium Statistic Share of businesses with social media presence Australia FY 2016 by industry

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Statistics

  • Share of male Instagram users Philippines 2022, by age
  • Share of female Instagram users Indonesia 2022, by age
  • Share of male Instagram users Indonesia 2022, by age
  • Share of female Instagram users Malaysia 2022 by age
  • Share of Instagram users Indonesia 2022, by gender
  • Share of male Instagram users Malaysia 2022 by age
  • Share of male Facebook users Philippines 2022, by age
  • Share of female Facebook users Malaysia 2022 by age
  • Share of Facebook Messenger users Singapore 2022 by gender
  • Share of female Facebook users Philippines 2022, by age
  • Share of Facebook users Indonesia 2022, by gender
  • Share of male Facebook Messenger users Singapore 2022 by age
  • Share of male Facebook users Indonesia 2022, by age group
  • Share of female Facebook Messenger users Singapore 2022 by age
  • Share of female Facebook users Indonesia 2022, by age group
  • Naver Real Estate app Android user distribution South Korea 2020
  • Usage rate of nail services in Japan 2016-2022, by gender
  • Share of businesses with social media presence Australia FY 2016 by industry

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Berapa Jumlah pengguna Instagram di Indonesia 2022?

Indonesia memiliki 99,9 juta pengguna aktif bulanan Instagram pada April 2022. Jumlah itu merupakan yang terbesar keempat di dunia, di bawah India, Amerika Serikat, dan Brasil.

Berapa pengguna media sosial di Indonesia 2022?

Berdasarkan laporan We Are Social, jumlah pengguna aktif media sosial di Indonesia sebanyak 191 juta orang pada Januari 2022. Jumlah itu telah meningkat 12,35% dibandingkan pada tahun sebelumnya yang sebanyak 170 juta orang.

Berapa banyak orang yang menggunakan Instagram?

Popularitas media sosial Instagram semakin melejit. Hal ini tercermin dari jumlah penggunanya yang terus bertambah dalam beberapa tahun terakhir. Menurut data Business of Apps, pengguna Instagram secara global sudah mencapai 1,96 miliar orang pada kuartal I 2022.

Berapa usia paling banyak menggunakan Instagram?

Tercatat, mayoritas pengguna Instagram di Indonesia adalah dari kelompok usia 18-24 tahun, yakni sebanyak 33,90 juta. Rinciannya, sebanyak 19,8% pengguna aplikasi tersebut adalah perempuan, sedangkan 17,5% merupakan laki-laki. Kelompok usia 25-34 tahun menjadi pengguna Instagram kedua di Tanah Air.