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Creators could earn money through Instagram. Or you could “subscribe” to your favorite creators and get exclusive content – just for you. This is all thanks to the new “Instagram Subscription” feature. Let’s talk about: How does the new Instagram Subscription feature work?Here is how it works:
What do subscribers get?You will get access to content that only YOU can see, as a subscriber. Right now, you can get this content:
Are there exclusive posts only subscribers can see? Right now, it looks like Creators cannot post normal posts for subscribers only (like single posts, carousels, videos and Reels). It seems like they can only post Lives and Stories. Maybe Instagram will expand and include “Subscriber Posts”? Is that something you would like? How much is the Instagram Subscription?It depends. The Creators will choose how much they want to charge. According to a Meta Spokesperson, subscriptions can range from 0.99 to $99.99 per month. So imagine you are selling a course at $50. You promote it on your Instagram, and 100 people subscribe. You could make $5,000 in one month. Are Subscriptions helpful?The Head of Instagram said: “Creators do what they do to make a living, and it’s important that that is predictable. Subscriptions are one of the best ways to have a predictable income—a way that’s not attached to how much reach you get on any given post, which is inevitably going to go up and down over time.” This is amazing. It means everyone could make a living as a Creator, whether you have 1,000 followers or 1 million followers. Subscription ideas for your accountWhat content could YOU create and sell on Instagram? Think private and educational content. For example:
Want to offer a Subscription to your followers? Instagram is currently testing this feature with a few Creators in the US. They said they are planning to roll out this feature to more people in a few months. If all goes well, they want to roll out the feature to everyone around the world. So we all have to wait. Final thoughtsSo, what do you guys think about this new feature? Big yes or big no? According to Instagram's creators account, "Subscriptions allow creators to earn recurring, predictable income and connect with their most engaged followers, by offering exclusive content and experiences — all in one place." This exclusive content includes: Posts Lives Stories Reels Badges Group chats Broadcast channels As part of the new feature, creators can add a "Subscribe" button to their profile, and set a monthly price for exclusive content:  Additionally, subscribers will receive a special badge to help them stand out in a creators’ comments section and DMs. NOTE: For subscriber-only content, only music from Meta's Sound Collection, or music that the creator owns (or is authorized to use) can be used. Who Is Eligible for Instagram Subscriptions?The feature is currently only available to eligible creators in the US, with tests to follow for creators in the UK, Canada, and Australia. To be considered eligible, creators must:
How Much Will Creators Make From Instagram Subscriptions?According to TechCrunch, creators can select from eight price points for subscription content, ranging from $0.99 per month to $99.99 per month. Subscription payments will be taken via traditional in-app purchases across iOS and Android — and for the time being, Instagram will not take a cut of any payments. So, What Does This Tell Us?Between this year's creator marketplace rollout and its affiliate marketing tools, Instagram's going all in on the creator economy. Instagram Subscriptions are simply another way to make the app more monetizable for creators (especially with competition from TikTok, YouTube, and other platforms). In other words: if you're on the fence about becoming a content creator (part-time or full-time), now's your time to shine. Stay on top of the latest social media news by subscribing to Later’s free weekly newsletter. Get everything you need — delivered straight to your inbox. Who can use Instagram Subscriptions?Instagram Subscriptions allow you to monetize by offering exclusive content and benefits to your most engaged followers at a monthly fee. Your followers can subscribe through an in-app purchase on their mobile device. You can manage your subscriptions in the Instagram App.
How do I enable Instagram subscription?Note: If you change your monthly price, it will only apply to new subscribers and existing subscribers will continue to pay the existing Subscription fee.. Tap Set up subscriptions. ... . Tap Next.. Agree to terms and then tap Next.. Select your monthly price and then tap Next. ... . Tap Publish and then Create.. How does subscription work on Instagram?With Instagram subscriptions, subscribers pay a monthly fee to see exclusive content highlighted with a unique purple ring. They also get a subscriber badge next to their name so they can stand out in the comments and DM's.
Are Instagram Subscriptions free?Subscription prices are $0.99, $1.99, $2.99, $4.99, $9.99, $19.99, $49.99, and $99.99, and content creators have to choose one. To set the right price for your Instagram account, you must first decide what kind of content you will provide.
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Who is eligible for Instagram Subscriptions?
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