Here's a collection of all 101 of CB Insights' market maps and unbundling/disrupting graphics covering a variety of industries. Show
The CB Insights team has published more than 4,000 research briefs. We see our data and infographics shown at conferences, in the media, and even framed on office walls. After a client requested copies of all our recent market maps, we decided to take it a step further. Below you’ll find a collection of all our public CB Insights market maps and unbundling/disrupting graphics. Following each map you’ll find a link to the original research brief. This is a regularly updated post. We’ve updated this post as of 09/27/18. The previous update was completed on 08/07/17. This post is broken into sections. Click on the headline to skip to that graphic. FINANCIAL TECHNOLOGY
ARTIFICIAL INTELLIGENCE AND ROBOTICS
VIRTUAL AND AUGMENTED REALITY
CLOUD COMPUTING
ESPORTS
WELLNESS TECH
CONSUMER PACKAGED GOODS
AUTO/TRANSPORTATION AND SPACE
LOGISTICS AND SUPPLY CHAIN
CANNABIS, ALCOHOL, GAMBLING, AND MORE
SALES TECH
HEALTHCARE
UNICORNS
REAL ESTATE TECH
EDUCATION TECH
RETAIL TECH AND NEXT-GEN COMMERCE
CYBERSECURITY
CONSTRUCTION TECH
FOOD TECH
HUMAN RESOURCES
INTERNET OF THINGS
TRAVEL AND HOSPITALITY
LEGAL TECH
SMART CITIES
MOBILE SOFTWARE
ASIA TECH
Back to top FINANCIAL TECHNOLOGYFintech 250: The Tech Startups Redefining The Financial Services IndustryMeet 250 of the most promising private companies applying a mix of software and technology to transform the financial services industry. We debuted our inaugural Fintech 250 at the Future of Fintech
conference on June 26, 2017.  145+ Tech Startups Focused On Transforming Capital Markets In One Market MapStartups in the capital markets tech space are automating, digitizing, and creating access to global capital markets by providing software and/or services for investment banks, hedge funds, investment managers, and more. Ledger Fever: 95 Bitcoin & Blockchain Startups In One Market MapBitcoin and blockchain companies are popping up in numerous sectors, including financial services, social, intellectual property, and IoT. Wealth Tech Market Map: 90+ Companies Transforming Investment And Wealth ManagementWe identified over 90 companies in the wealth tech space and organized them into 7 main categories based on the services and software they offer, then sub-categorized them by the client group they serve, whether business-to-consumer (B2C), business-to-business (B2B)
or both. Disrupting Banking: The Fintech Startups That Are Unbundling Wells Fargo, Citi and Bank of AmericaTraditional banks are under attack from a number of emerging specialist startups. Here are the FinTech startups unbundling banking. Disrupting European Banking: The FinTech Startups That Are Unbundling HSBC, Santander, and BNPEuropean Banks are under attack from a number of emerging specialist FinTech startups. Here are some of the European
FinTech startups unbundling banking. Lending, Investments, And Personal Finance: 102 Startups Attacking The Retail Banking Value ChainFrom early-stage companies to heavyweights like SoFi and Avant, startups are reshaping the consumer banking experience. From Point-Of-Sale To Money Transfers: 109 Startups Disrupting The Payments IndustryPayments makes up one of the largest categories within the larger fintech industry. Insurance Tech Rising: 135+ Insurance Startups Across P2P, Life, Commercial & MoreInterest in the insurance space isn’t limited to venture investors as a host of carriers and reinsurers have joined the mix. The New Alpha: 30+ Startups Providing Alternative Data For Sophisticated InvestorsNew sources of data mined by startups like Foursquare, Premise, and
Orbital Insight are letting investors gain and in-depth understanding of market trends before they happen. Where Smart Money VCs Are Placing Bets in Fintech in One Market MapSmart money VC investors are placing bets on emerging business models and technologies. Some of these
emerging market segments include blockchain, point-of-sale credit, and alternatives for institutional investors. The AI In Fintech Market Map: 100+ Companies Using AI Algorithms To Improve The Fin Services IndustryStartups
are using AI to improve and expand credit offerings, insurance options, personal finance services, and regulatory software. Millennial Personal Finance: 63 Fintech Startups Targeting MillennialsThe changing ways in how millennials manage
their money is top of mind for many of the largest financial institutions in the world. Back to top ARTIFICIAL INTELLIGENCE AND ROBOTICSDrones Market Map: 70+ Companies Navigating Unstructured EnvironmentsTerrestrial imagery, infrastructure inspection, and delivery have emerged as some of the primary use cases for drone technology. We identified over 70 leading private companies in the
drones space and categorized them into 12 categories in which they operate. Beyond Chatbots: 40+ Commerce Startups Using AI To Style Shoppers, Adjust Pricing, Track Behavior, And MoreMeet the wide array of AI startups focused on retailers and e-commerce businesses, including AI-powered personal shopping apps, natural language processing and image recognition tools for shopping websites, predictive inventory allocation tools, and more. 5 Use Cases of AI & Robotics in AgricultureWe identified robotics and AI companies working in agriculture and divided them into 5 broad categories depending on their area of focus. Learn the use cases in the graphic below, then meet the startups in the full brief. AI 100: The Artificial Intelligence Startups Redefining IndustriesThe companies in the AI 100 are accelerating research, improving efficiency, and making many game-changing advancements that will be felt for decades to come. FREE DOWNLOAD: THE COMPLETE AI 100 LIST Get an excel file with the entire AI 100 list including each company’s total funding, focus area, and more. Mr. Robot At Home: 50+ Consumer Robot Startups Helping To Clean, Cook, And MoreMeet the robotics startups innovating in the domestic sphere, spanning social, educational, cooking/cleaning, and other purposes. The Deep Learning Market Map: 60+ Startups Working Across E-Commerce, Cybersecurity, Sales, And MoreHorizons Ventures has backed 3 unique companies on the map: Viv Labs, Sentient
Technologies, and Affectiva. Back to top VIRTUAL AND AUGMENTED REALITYThe Augmented & Virtual Reality (AR/VR) Stack: 110+ Startups Building The Next Computing PlatformMovie studios, media companies and smart money VCs are all investing heavily into AR/VR. View market mapping of the startup landscape. CLOUD COMPUTINGThe Periodic Table Of Cloud ComputingWhile the cloud computing industry is one of the more mature sectors in tech, investors and entrepreneurs continue to find fresh opportunities in the space, with top smart money VCs pouring over $7B into the cloud computing industry since 2012. ESPORTS50+ Startups Tackling Sports Stadium TechnologyStartups are rising to the occasion with novel stadium tech ranging from blockchain and computer vision for ticketing and security, to paying for concessions using biometric identifiers, to AI for analyzing crowd emotions, and more. WELLNESS TECH150+ Startups Cultivating The Wellness IndustryStartups are promoting wellness in sectors ranging from mental health to diet to fitness and beauty. Some are focusing on sleep, cannabis, and travel as new frontiers for wellness. Fitness In The Post-Covid WorldDownload the free report to learn how technology is changing the way we work out. Back to top CONSUMER PACKAGED GOODS60+ Startups Disrupting IKEA In One Market MapCompetition is heating up in the furniture space, and retailers are already feeling the pressure. Unbundling CVS: 80+ Startups Attacking Drug Store ShelvesDozens of startups are attracting investment to compete with the goods typically sold at drug stores. Many of these leverage direct-to-consumer models, while some also sell through CVS, Sephora, and other retail partners. Disrupting Procter & Gamble: Private Companies Unbundling P&G and the Consumer Packaged Goods IndustryConsumer goods giant Procter & Gamble is under attack from a number of specialized private companies. Here are the consumer goods companies unbundling P&G’s brand portfolio. Beauty Tech Market Map: 70+ Startups Attacking Beauty & GroomingMuch of the investment has focused on products with organic or all-natural ingredients, though our analysis sees growth in on-demand beauty services and startups focused on underserved markets. ALTERNATIVE PROTEINS, FITNESS TECH, AND GAMING SURGED IN Q3’20Consumer product startup investment activity spiked in Q3’20 as funding reached an all-time high. Download our free report now. Attacking The Grocery Shelves: 120+ Food & Beverage Startups In One InfographicThese private food and beverage companies have raised roughly $1.8B to offer insect protein, kombucha tea, kale chips, beef jerky, and more. AUTO/TRANSPORTATION AND SPACESpace Tech Market Map: 57 Startups Charting The Final FrontierNASA’s embrace of private spaceflight has paved the way for private sector
investments, and funding to “new space” companies has rocketed as a result. Reinventing The Wheel: 41 Auto Tech Startups Disrupting The Car IndustrySoftware companies are working in a
broad range of areas, from telematics to cybersecurity, in order to reinvent the future of driving. Disrupting The Auto Industry: The Startups That Are Unbundling The CarWhile self-driving tech receives the lion’s share of media attention, a host of less-heralded startups are targeting specific
pieces of automotive infrastructure or components. Disrupting … Walking? 20 Startups In Personal TransportationAs urban populations become more dense, cars are becoming less practical and people are looking to bicycles and other forms of personal transportation. Back to top LOGISTICS AND SUPPLY CHAINFrom Tracking Food To Last-Mile Delivery, 125+ Startups Disrupting The Supply Chain & Logistics IndustryStartups tackling supply chain and logistics are innovating across a variety of areas from freight shipping to food supply chain tracking to autonomous last-mile delivery. Disrupting Logistics: The Startups That Are Unbundling FedEx & UPSFrom local delivery to on-demand shipping and heavy freight, startups are pinpointing a range of services traditionally associated with logistics giants like FedEx. Grocery Store Of The Future: 65 Startups Reimagining Shelf Stocking, Product Promotion, Shopper Tracking, And MoreThese startups offer products ranging from sensors
to track shopper routes throughout the store, to virtual reality to design more attractive product displays. All startups included in this map have a notable use case within the food & grocery industry, although many work with other types of brick-and-mortar retailers as well. The Warehouse of The Future: 48 Tech Startups Transforming Warehousing In One InfographicBig retailers aim to save millions by optimizing warehouse operations, increasing efficiency with wearables and software or using robots to replace workers altogether. Stocked Up: 150+ Companies Attacking The Supply Chain & Logistics SpaceFrom trucking to e-commerce logistics to enterprise resource planning, tech startups are disrupting the supply chain and logistics industry. Back to top CANNABIS, ALCOHOL, GAMBLING, AND MORE55+ Startups Using Tech To Design Your Best Happy HourStartups are riding the craft spirits, cannabis-infused beverages, and alcohol-free trends, offering innovative products to happy hour drinkers. Cupid On-Demand: 50+ Dating Apps To Help You Make Your Valentine’s Day Love ConnectionSome 50 million Americans have tried dating apps or websites, and 19% of 2017 brides said they met their spouses online. Vice Tech Market Map: 70+ Startups Helping Us Break BadInvestors have poured over $500M into these startups offering sex tech, recreational cannabis, gambling apps, and more. Cannabis Industry Market Map: 60+ Companies Across CPG, Payments, Analytics, Compliance, And MoreStartups are finding new ways to tailor technologies specifically to cannabis businesses. Log Jam: 40 Startups Disrupting The Fecal EcosystemInvestors
such as Pfizer, Lux Capital, and Morgenthaler Ventures have all made investments in the human waste ecosystem. Back to top SALES TECHCold Call: 65+ Companies Transforming The Sales Tech LandscapeInvestors have poured over $6B into these startups offering sales tech solutions across CRM, sales enablement, communication, analytics, and more. Back to top HEALTHCAREPeriodic Table Of Rare Disease Treatment: 100+ Companies & Investors Focused On Curing Rare DisordersRare disease is becoming an increasing area of focus in the pharmaceutical industry, with a market share estimated to reach $169B by 2022. The Digital Hospital: 80+ Companies Reinventing Medicine In One InfographicFrom messaging apps for hospital workers to surgeons training with VR, startups are working to transform patient care in the hospital. Redefining The Future of Medicine: 72 Medical Device Startups Advancing Treatment And PreventionFrom connected knee implants to laser-based cancer treatments, these companies are working to advance patient care. Grapeless Wine And Cowless Milk: 60+ Synthetic Biology Startups In A Market MapSynthetic biology startups are engineering cells to produce everything from painkillers to jet fuel. The Femtech Market Map: 45+ Startups Focused On Women’s Healthcare & Sexual WellnessStartups have raised over $1.1B to help improve women’s healthcare. Small World: 20+ Startups Attacking The Human MicrobiomeFrom genome sequencing to treating Crohn’s disease, startups are unlocking the potential of the human microbiome. One A Day: 38 Startups Upending The Vitamin & Supplements IndustryFrom personalization to cognitive enhancement, startups are finding new ways to innovate within the
vitamin and supplements industry. Healthcare In Hand: 49 Mobile Health Startups In A Market MapPatients can now text doctors, request house visits, and consult therapists — all from their phones.
Startups are also developing digital tools intended to keep care in-home and prevent unnecessary hospital visits. These tools are becoming increasingly user-centric in order to promote engagement and ensure adherence to medical regimens. From Virtual Nurses To Drug Discovery: 106 Artificial Intelligence Startups In HealthcareWe identified companies applying machine learning techniques and predictive analytics to reduce drug discovery times, provide virtual assistance to patients, and diagnose ailments by processing medical images, among other things. The Anatomy of Healthcare TechnologyVenture capital-backed healthcare startups are addressing diseases and conditions affecting virtually every part of the human body. DOWNLOAD THE BIG TECH IN HEALTHCARE REPORTBig tech companies took new steps to increase their market opportunity in healthcare. Download the report to find out their strengths and strategies. 64 Healthcare IoT Startups In Patient Monitoring, Clinical Efficiency, Biometrics, And MoreThese Internet of Things startups are operating on different pain-points in healthcare and allowing for real-time patient monitoring and prevention care outside of hospital settings. Back to top UNICORNSThe United States Of Unicorns: Every US Company Worth $1B+ In One MapUsing the CB Insights database and our real-time global unicorn tracker, we visualized the geographic locations of all 105 US-based unicorns (as of 7/20/17) in the map below. $1B+ Market Map: The World’s 260 Unicorn Companies In One InfographicOur market map showcases the thirteen most populated markets comprised of private companies valued at $1B+ as of 08/13/18. The International Unicorn Club: 106 Private Companies Outside The US Valued At $1B+We also mapped the locations of current private companies valued at $1B+ that are based outside of the US, with China counting the top 5 most highest valued “international” unicorns. Back to top REAL ESTATE TECHEarly-Stage Real Estate Tech: 120+ Companies Building The Industry’s FutureWe dug into early-stage financings (seed or Series A) to real estate technology companies to see where new startups are emerging and across various areas of real estate innovation. Tech Hits The Home: 25 Startups Transforming The Mortgage IndustrySmart Money VCs including Lightspeed Venture Partners, Redpoint Ventures, Andreessen Horowitz, and others have placed bets in the mortgage tech space. Home, Sweet Home: 96 Tech Startups Reshaping Residential Real EstateThe residential real estate tech market map spans emerging categories like mortgage tech, virtual viewing, and property-management software, among other categories. Disrupting Real Estate: 58 Startups Reshaping How Property Is Bought, Sold, And ManagedFrom commercial real
estate management to residential listings and tech-enabled brokerages, real estate tech is slowly transforming a massive industry. Office Space: 53 Tech Startups Reshaping Commercial Real EstateThe commercial real estate tech market map spans emerging categories like data analytics, investment,
and property-management software, among other categories. Back to topdownload the 12 Tech Trends To Watch Closely In 2022 reportDownload our full report to find out the top trends poised to reshape industries in 2022. EDUCATION TECHEd Tech Market Map: 90+ Startups Building The Future Of EducationOur market map also includes learning management systems, classroom engagement platforms, and next-gen study tools like digital audiovisual flash cards. RETAIL TECH AND NEXT-GEN COMMERCEBrands Cutting Out Middlemen: The Direct-to-Consumer Startup Landscape in Three GraphsBeyond Unilever’s $1B acquisition of Dollar Shave Club, dozens of direct-to-consumer apparel and accessories startups are reshaping commerce. The Store Of The Future: 150+ Startups Transforming Brick-And-Mortar Retail In One InfographicCompanies are using technologies like wearables, augmented reality, and beacons to bridge the gap between digital and physical shopping. Subscription E-Commerce Market Map: 57 Startups In One InfographicThe 57 startups in this market map have raised over $1.4B in total across apparel, cosmetics, wine, kids’ toys, and other subscriptions. Next-Generation Commerce: 75 Startups Reshaping How And Where We Buy Consumer GoodsWhen it comes to changes in consumer packaged goods distribution and marketing, e-commerce is only the start. VCs In Your Closet: 44 Venture-Backed Startups Supplying Your WardrobeVC firms are focusing on needles and thread as well as circuits and silicon.
These startup fashion brands have raised over $1.5B in aggregate. Back to top CYBERSECURITYThe Periodic Table Of Early-Stage CybersecurityOnce niche areas of digital security such as defending against social engineering attacks, detecting insider threats, and more are now top-of-mind for CEOs across nearly every industry — from banking to logistics, and beyond. The Periodic Table of Cybersecurity StartupsIncreasingly hot categories in cybersecurity include companies that are tackling multi-factor authentication within the identity and access management space, and cyber-insurance, among
others. Cybersecurity’s Next Frontier: 80+ Companies Using Artificial Intelligence To Secure The FutureAccording to CB Insights’ AI Deals Tracker, cybersecurity is the fourth most active industry for deals to companies applying AI. 60+ Cybersecurity Companies Securing The Future Of Digital IdentityCompanies are
offering a range of products and services in Identity Management aimed at targeting fraudsters, managing login credentials, authenticating users’ devices, and more. From IIoT Security To Quantum Encryption: 106 Cybersecurity Startups In A Market MapFour of the market segments in our cybersecurity map showcase at least one unicorn valued at $1B+. Mobile Security has three: Okta, Lookout, and Avast Software. Back to top CONSTRUCTION TECHBuilding Blocks: 100+ Startups Transforming The Construction IndustryWe segmented construction-tech startups in a market map spanning 13 key emerging categories and
subcategories, including marketplaces, monitoring and safety, and design technologies. 55 Companies Changing The Way Building Materials And Services Are Researched And SoldTech isn’t just changing how consumer goods are bought and sold. Now it’s coming for building design and construction. No Loose Screws: 31 Tech Startups Attacking The Construction IndustryThe construction tech industry spans emerging categories like data analytics, marketplaces, and collaboration software, among other categories. FOOD TECHAgriculture Tech Market Map: 100+ Startups Powering The Future Of Farming And AgribusinessCorporate investors such as
Mitsui, Monsanto, and Syngenta have backed startups improving irrigation, crop spraying, harvesting, and more. The Future of Dining: 89+ Startups Reinventing The Restaurant In One InfographicTo help restaurant managers improve operations, startups are aiming to integrate tech into nearly every aspect of the business, from CRM to inventory to engaging visitors while they wait for a table. Food Replacement Market Map: 39 Startups Offering Alternatives To Meat, Dairy, Gluten, & MoreThese startups are offering next-gen food replacement choices from gluten-free dumplings to lab-cultured meat to vegan milk and eggs. Disrupting Food? Analyzing the Booming Food Tech Startup LandscapeA host of food tech companies are making it easier for us to stuff our
faces. Here’s how they stack up. Eat Your (VC-Backed) Veggies: The Food Startup PyramidStartups are attacking all the tiers of the traditional food pyramid. free report: state of food techFunding to food tech companies dipped in Q2’21 after a record-breaking Q1’21, while deals were up. Download the free report to get all the funding and deal trends. Back to top HUMAN RESOURCESPutting In Overtime: 125+ HR Tech Startups In One InfographicFrom automation and benefits, to recruitment and coaching, HR tech companies are still disrupting HR. Disrupting Paychex: The HR Tech Startups That Are Unbundling Payroll, Insurance, and SMB ServicesFrom ZenPayroll to Namely to Freshbooks to Zenefits, a host of HR tech startups are seeking to
disrupt $20B payroll giant Paychex. Back to top INTERNET OF THINGSNo Entry: 70+ Startups Securing IoT, Cars, And Critical Infrastructure In One Market MapFive cybersecurity unicorns valued at $1B+ are represented in this map including: Okta, Lookout, Avast Software, Tanium, and Cylance. Uber for X, Home Edition: 60+ On-Demand Home Service Startups In One Market MapThe startups in this market map raised roughly $1.5B to provide on-demand house cleaning, storage, lawn
care, home repairs, and more. Rewiring Industries: 100 IoT Startups Disrupting Auto, Healthcare, Energy, And MoreWe mapped the 9 main categories driving the future
of the Internet of Things. The Industrial IoT: 125+ Startups Transforming Factory Floors, Oil Fields, And Supply ChainsThe IoT extends well beyond the home and consumer-level gadgets. Asset-heavy industries like manufacturing, logistics, mining, oil, utilities and agriculture have also begun to apply IoT systems to improve efficiency and results. Smart Home Market Map: 60+ Startups In Home Automation, Smart Appliances, And MoreSmart home startups are creating a range of products and services aimed at making our homes safer, more efficient, and more connected than ever before. Disrupting Honeywell: The Startups Unbundling Honeywell in the Smart HomeFrom August to Canary to Simplisafe, a host of home automation startups are unbundling $81B conglomerate Honeywell in the home. Home Is Where The Startups Are: 84 Companies That Will Transform Your Domestic LifeThe home is a major hub for consumer technology startups offering everything from on-demand painters to smart washing
machines. Beyond Mobile: 42 Wearables Startups Disrupting Fitness, Apparel, And HealthcareThe next step in computing beyond smartphones and tablets could be wearables. Startups in the space are taking aim at large industries like apparel and healthcare. Back to top TRAVEL AND HOSPITALITYFrom On-Demand Private Jets To Budget Hotel Networks: 90 Startups Changing How We TravelFrom unicorns like Airbnb and TuJia, to early-stage startups improving hotel booking and package tours, travel tech is a hot category. Unbundling the Hotel: The 62 Startups Marriott and Hilton Should Be WatchingThese are startups that are shaking up the hotel industry by peeling away offerings like concierge and event
services. Back to top LEGAL TECHRegtech Market Map: The Startups Helping Businesses Mitigate Risk And Monitor Compliance Across IndustriesRegtech companies operate across financial services, vendor risk management, cybersecurity, environmental protection, cannabis, and other categories. Legal Tech Market Map: 50 Startups Disrupting The Legal IndustryThe legal tech market map spans emerging categories like online legal services, e-discovery, and practice management
software, among other categories. Back to top SMART CITIES80+ Startups Making Cities Smarter Across Traffic, Waste, Energy, Water Usage, And MoreThe Internet of Things is helping cities improve everything from traffic data, weather, and parking to water usage and waste management. MOBILE SOFTWAREUnbundling iOS: 44 Startups Attacking Apple’s Core Apps And ServicesFor mainstream consumers, the most visible feature of iOS are Apple’s stock apps, and few of them
are immune from startup competition. Back to top ASIA TECHPeriodic Table: The Who’s Who Of Tech In IndonesiaWe rounded up 140+ companies, investors, and exits that have come to define Indonesia’s tech ecosystem. The Periodic Table of Tech in IndiaFrom dog walkers and subscription food services, to wearables and internet-connected remote food dispensers, pet startups are popping up to serve a variety of applications. India Fintech Market Map: 72 Startups Working Across Lending, Payments, Insurance, & BankingFrom dog walkers and subscription food services, to wearables and internet-connected remote food dispensers, pet startups are popping up to serve a variety of applications. Back to top If you aren’t already a client, sign up for a free trial to learn more about our platform. |
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