Does video content perform better on social media?

This is an era where brands and businesses are moving towards the latest techniques to penetrate in the market.

One of the latest techniques that are moving businesses forward is video content.

There has been a great explosion of videos on the website as well as social media that is greatly catching the attention of viewers more than any static content.

With the passage of years, the growth of video content is swelling and brands are seeing an avid growth through video content on social media like Facebook, YouTube, Instagram, Snapchat and Twitter. Branded video content has obtained increased views on YouTube. When it comes to Twitter, people retweet a video 6 times more than any static content.

With the boom of social media especially Facebook, Twitter, Instagram, and Snapchat, people are diverting to watch more videos instead of static content. Social videos are shared 1200% more than any text or pictures. Millions of people browse Facebook and other social media sites. According to stats, people spend more than 100 million hours watching videos on Facebook. People like to have entertainment and absorb full info in just shorter time and this is the reason they want to watch videos instead of static content pieces. 

Video yields good engagement rates

Video content appears as the most effective elements in the aspect of digital marketing strategy. Humans find videos more interesting, engaging and informative. This is why they remember the facts and information that are present in videos.

Videos are great for good storytelling and advertising about brands or services.

Today companies are increasing their conversion and exposure through video marketing strategies in forms of video blogs, webinars, tutorials, ads, customer testimonials, live streams, product videos, and live videos. Thus, it is great to opt the video production to penetrate in the target audience.

The savvy marketers mentioned that videos stay for long. Even the CEO of Facebook, Mark Zuckerberg says that video is the most significant part of our future. Check out some of the video trends here:

  • Video marketing tool is used by 81% as mentioned by (Hubspot)
  • 6 out of 10 people prefer watching online videos other than television as stated by Google
  • Evidently Mobile video consumption is seeing a great rise by 100% every year as stated by Insivia
  •  By 2022, online videos will constitute more than 82% of internet traffic. It is 15 times higher as compared to the year 2017, stated by Cisco
  • Moreover, around 78% of people watch online videos in a week while 55% view online videos every day as mentioned by HubSpot
  • It is mentioned that 59% of executives watch a video than reading a text post, stated in Wordstream
  • As per the stats of eMarketer, 75% of all videos are played on mobiles
  • Video messages are memorable and viewers remember 95% of a message that is delivered in a video as stated by Insivia

These are some facts and figures highlighting the importance to adopt video marketing. This intriguing video content strategy is making brands successful throughout the scale. If you want to hit the market rightly through video content then approach our efficient video marketing agency in UAE.

Does video content perform better on social media?

Social media is constantly changing, but some trends arrive and stay for awhile or even indefinitely. Video is a perfect example. Over the past several years, video has remained the best performing type of content to post on social media (compared to images, polls, giveaways, links, and coupons). And that’s true for several platforms. According to studies by Social Media Today:

  • Facebook videos get at least 59 percent more engagement than other post types.
  • Instagram videos get 49 percent more interaction than images.
  • Tweets with video see at least 10 times more engagement than those without, and promoted tweets with video save more than 50 percent on cost-per-engagement.
  • LinkedIn users are 20 times more likely to share a video over any other type of post on the platform.
  • Pinterest users are 2.6 times more likely to make a purchase after watching a brand’s video content on the platform.

If you’re not incorporating video in your social media marketing strategy, there’s a good chance you’re missing out on some major benefits at best and falling behind your competitors at worst. With the stats above, you already know adding video can help boost engagement on your social media channels by encouraging likes and shares. Let’s take a look at three of the other biggest advantages:

Video Influences Customers to Buy

There are BILLIONS of photos and videos shared on social media every day. With all that going on, it’s quite challenging to get a customer’s attention or explain your product or services in an informative yet exciting way that makes your target audience want to buy. 

Many studies show that the majority of social media users prefer short captions; most people are not willing to read a paragraph (or more) outlining the benefits of your products or services, and an image can only show so much. So, if you’re only sharing images and text on social media, a potential customer will have to follow you for awhile to get a sense of who you are and what you’re selling.

A video, on the other hand, can do so much more and in less than a minute. A well-executed video can capture your customers’ attention, educate them about your company and products or services, and inspire them to take action—all in only one social media post. This has proven to be very effective when it comes to leads and conversions. Hubspot says 64 percent of users are more likely to buy a product online after watching a video. 

Video Builds Strong Connection with Your Audience

Along with influencing your customers to buy what you’re selling, video can help you build strong connections with your audience by appealing to them emotionally. Providing useful and/or entertaining information that “strikes a chord” with your audience will make your company or brand appear trustworthy and interesting. And when a potential customer becomes one of your followers, not only are they likely to buy your products, many will also become your advocates. Getting people invested in your mission or message through video is a powerful way to create a dedicated, engaged audience.

Video is Cost-Effective

This one comes with a disclaimer: producing videos is an art. If you want it done well, a professional with years of experience is your best bet. They will be educated in the different techniques available for creating an engaging video.

That being said, you don’t have to have a huge digital marketing budget to invest in video, and the return on investment can be great. This is especially true when just one day of filming can be used to create several different short videos. As long as you know your audience and go in with a strategic, well-planned outline, one day’s worth of filming can typically be used over and over, not only to produce videos for your social media channels, but also on your website, landing pages, marketing emails, and paid ads.

Social media marketing can have a very real and measurable impact on your business, especially when your strategy incorporates video. Interested in learning more about how to use video in your digital marketing strategy? Contact Triton Commerce! Our team will work closely with you to develop a custom digital marketing strategy that is aligned with your overall goals for your business.

Does video perform better on social media?

This is because video content typically performs best with most algorithms, based on the fact it captures a viewer's attention for longer. Which explains why videos on Instagram generate more engagement than any other content type -- Tweets with video see 10x more engagement.

Do videos or photos do better on social media?

Photos may garner more engagement on platforms where users scroll through media quickly, while videos may be more successful on platforms where users are actively seeking out specific or detailed content. It will also be important to consider what demographics frequent the platform.

What content performs best on social media?

The types of social media content marketers find most valuable in 2021.
Video. According to 54% of marketers, video is the most valuable content format for achieving social goals. ... .
Images. Images are a very close second in the rankings of the most valuable content format. ... .
Text-based posts. ... .
Stories. ... .
Live Video..

Does video content perform better on Instagram?

The math simply tells us that video performs better—on average—than other types of content on Instagram when it comes to generating engagement.